Hagmer
Talk With Jeppe

Read exactly what we tested for other brands, and what each experiment returned.

Continuous-scroll product gallery

Win
9:41Continuous-scroll product gallery — beforeControl9:41Continuous-scroll product gallery — afterVariantRevenue per user +4.65%View

New theme against the old one

Flat
9:41New theme against the old one — beforeControl9:41New theme against the old one — afterVariantRPV ±0%View

Bike traffic straight to the collection

Win
9:41Bike traffic straight to the collection — beforeControl9:41Bike traffic straight to the collection — afterVariantRPV +5.1%View

Horizontally scrolling submenu

Loss
9:41Horizontally scrolling submenu — beforeControl9:41Horizontally scrolling submenu — afterVariantRevenue per user −8.5%View

Full Shopify theme rebuild

Shipped
9:41Full Shopify theme rebuild — beforeControl9:41Full Shopify theme rebuild — afterVariantPrimary theme since June 2026, no controlled testView

Quantity bundler on the product page

Win
9:41Quantity bundler on the product page — beforeControl9:41Quantity bundler on the product page — afterVariantRPV +8.2%View

New navigation menu

Shipped
9:41New navigation menu — beforeControl9:41New navigation menu — afterVariantLive today, no controlled testView

New product page template

Win
9:41New product page template — beforeControl9:41New product page template — afterVariantRPV +6.4%View

New cart drawer

Shipped
9:41New cart drawer — beforeControl9:41New cart drawer — afterVariantLive today, no controlled testView

Improved gift-packaging upsell

Win
9:41Improved gift-packaging upsell — beforeControl9:41Improved gift-packaging upsell — afterVariantRPV +15.4%View

New cart drawer

Loss
9:41New cart drawer — beforeControl9:41New cart drawer — afterVariantRPV −9.2%View

New menu, mobile and desktop

Flat
9:41New menu, mobile and desktop — beforeControl9:41New menu, mobile and desktop — afterVariantRPV ±0%View