New cart drawer
What changed
Tiered reward bar
Discount, free shipping, then a gift.
Gift wrap in the cart
One toggle adds wrapping and a style.
Upsells tied to the discount
Quick-adds that unlock the next reward.
Results
RPV uplift−9.2%
Conversion-rate uplift−8.4%
Average order value±0%
Duration26 days
Bars: control vs. variant, indexed. Data from Intelligems.
About the test
Hypothesis
A rebuilt cart drawer with more features lifts revenue per visitor over the existing one.
Learned
The new drawer returned −9.2% revenue per visitor and −8.4% conversion rate. That's a clear loss, not a close call. It shipped anyway, with the result on the table.
