Quantity bundler on the product page
What changed
Buy more, save more tiers
One, two or three, cheaper per piece.
Results
RPV uplift+8.2%
Conversion-rate uplift+1.5%
Average order value+6.5%
Duration25 days
Bars: control vs. variant, indexed. Data from Intelligems.
About the test
Hypothesis
A buy-more-save-more quantity bundler on the product page lifts revenue per visitor.
Learned
The bundler returned +8.2% revenue per visitor and +6.5% average order value — baskets got bigger, which is exactly what a buy-more-save-more module is for. The sample was too small to call the result conclusive, but the direction was consistent and the module earns its place, so it was rolled out.
