Experiment #023
Shipped

Full Shopify theme rebuild

Control
Variant

What changed

  1. Menu in one row

    Categories sit beside the logo.

  2. Full-width photo hero

    A bed photo spans the whole page.

  3. Guarantees in a blue band

    Delivery, guarantee and price promise.

About the test

Hypothesis

A modern, future-proof theme is the platform every later experiment has to stand on.

Learned

Adopted as the primary theme straight after the theme test.

Control
Control: Full Shopify theme rebuild
Variant
Variant: Full Shopify theme rebuild