Experiment #021
Shipped

New cart drawer

Control
Variant

What changed

  1. Free-shipping progress bar

    A bar shows the gap to free shipping.

  2. Upsell carousel

    A swipeable “Andre købte også” row.

  3. Trust icons under checkout

    Delivery time and payment logos added.

About the test

Hypothesis

A cart drawer that carries a free-shipping progress bar, dynamic upsells and trust icons does more work than a nearly empty one.

Learned

Shipped without a test: a store app breaks the design in draft themes, so a clean A/B test wasn't possible.

Control
Control: New cart drawer
Variant
Variant: New cart drawer