New theme against the old one
What changed
Photo hero with one button
Bed photo, headline and one button.
Categories as photo circles
Real bed photos replace the icon tiles.
Products come first
The grid starts right under the header.
Trustpilot above the name
Stars and review count lead the title.
Results
RPV uplift±0%
Conversion-rate uplift+1.4%
Average order value−0.8%
Duration34 days
Bars: control vs. variant, indexed. Data from Intelligems.
About the test
Hypothesis
A store rebuilt on a clean, modern theme performs at least as well as the hard-coded custom theme it replaces.
Learned
Head to head on live traffic, the new theme showed no measurable change in revenue per visitor and +1.4% conversion rate. Over 34 days the store simply didn't see enough traffic to detect anything but a very large swing, so the honest reading is no measurable difference — not no effect.
