1. Information We Collect
Personal Information
We may collect your name, email, phone number, company name, website URL, Shopify store URL, and other business details when you contact us or engage our services. Billing information may be collected by our payment provider.
Device and Usage Data
We gather technical data about how you use our website, such as IP address, device type, operating system, browser type, and pages visited.
Cookies and Tracking Technologies
We run Google Analytics 4 and the Meta Pixel through Google Tag Manager. GA4 tells us which pages people read and where they leave. The Meta Pixel tells us which ads brought them here. Nothing else.
No analytics or advertising cookies are set before you accept. GA4 does run before you choose: for each page view and each click we track, it sends Google a measurement without cookies, which includes the page address and reaches Google from your IP address. The Meta Pixel does not load until you accept.
- Accept: GA4 can set its cookies, and the Meta Pixel loads and can set its cookies.
- Decline: GA4 keeps sending measurements without cookies and sets none. The Meta Pixel never loads. The site works exactly the same.
The first page you open here also keeps the campaign tags in its address (such as utm_source, gclid or fbclid), that address and the site you came from in your browser's session storage, before you choose. It is not a cookie, storing it sends nothing anywhere, and it stays in that browser tab until the tab closes. Only if you continue through the booking form on /talk can part of it reach us: utm_source, utm_medium, utm_campaign, gclid, fbclid and the site you came from.
You can change your mind whenever you like. The Cookie settings link in the footer reopens the choice. We store that choice in your browser, on this device only, so it does not follow you to another browser or another computer. Clearing your browser data clears it too, and we will ask again.
One exception: the booking flow on /talk is an embedded Cal.com calendar. Cal.com sets its own cookies inside that embed to make the booking work. That is covered by Cal.com's privacy policy.
Client Project Data
To provide CRO and A/B testing services, we may access Shopify analytics, GA4 data, advertising data, or other performance metrics you explicitly grant us. This data is used only for experiments and insights.
2. How We Use Your Information
We use your information to operate Hagmer and deliver our services:
- Service Delivery: Running A/B tests, analyzing data, and providing CRO recommendations.
- Improvement: Enhancing our website, tools, and service offerings.
- Support: Handling inquiries, onboarding, and issue resolution.
- Security: Protecting our site, detecting misuse, and preventing unauthorized access.
- Communication: Sending updates about your project or account. Marketing emails are only sent with your consent.
3. Data Sharing and Disclosure
We do not sell or rent your data. We may share it only when necessary:
- Service Providers: Hosting, analytics, CRM systems, payment processors, and collaboration tools (e.g., Google Workspace, Airtable, Notion).
- Client Integrations: When you give access to Shopify, GA4, or ad platforms, we use that access solely to deliver CRO and testing services.
- Legal Requirements: When required by law or valid legal request.
- Business Transfers: If Hagmer undergoes a merger or acquisition.
4. Data Security
We use administrative, technical, and physical safeguards to protect your data. No online service can guarantee complete security, but we take reasonable steps to protect your information.
5. Your Data Rights
If you are in the EU/EEA, you have the right to:
- Access your data.
- Correct inaccurate data.
- Delete your data, when legally permitted.
- Restrict how your data is processed.
- Portability of your data.
- Object to certain processing, including marketing.
- Withdraw consent at any time.
- File a complaint with Datatilsynet (Denmark's Data Protection Authority).
We handle all requests in accordance with GDPR.
6. Third-Party Links
Hagmer may link to third-party websites. We are not responsible for their content or privacy practices.
7. Children's Privacy
Hagmer is for business users and not directed at individuals under 18. We do not knowingly collect data from minors and will delete such data if discovered.
8. Changes to This Privacy Policy
We may update this policy from time to time. The updated version will always be available here. Continued use of Hagmer constitutes acceptance of the updated terms.
9. Contact Us
If you have questions about this Privacy Policy, contact us at:
Hagmer ApS
Email: jeppe@hagmer.com
Address: Aebeloegade 26 1.4, 8000 Aarhus C, Denmark
CVR: 44948699
By using Hagmer, you agree to this Privacy Policy.