Unlock profit and scale with A/B testing

The exact answer will vary based on traffic levels and the number of transactions. We encourage brands to consider A/B testing once they are consistently at €150,000/mo. Below that, tests take too long to reach statistical significance. For stores doing more than €1,000,000/mo., our program cost will liquidate itself many times over.

To get started, simply share your project details and goals with us. We'll handle everything else including tool setup, research, tracking configuration, design, development, and test implementation. Most clients spend 2-4 hours per month reviewing test plans and results with us.

Our traditional roadmap is 20% A/B testing, 80% research. This means we are conducting a minimum of 3 A/B tests per month and carrying out 11+ unique customer research methods in a 90 day period. You get end-to-end service including hypothesis development, UX design, front-end development, quality assurance, analytics setup, test monitoring, and detailed reporting. We also provide monthly strategy calls and a prioritized optimization roadmap updated each quarter.

We use best-in-class A/B testing platforms like Convert, Kameleoon, Intelligems for running experiments. For research we deploy heatmaps, session recordings, customer surveys, funnel analysis, and user testing. All tools are included in your program fee and we handle the entire technical setup and integration with your Shopify store.

Pricing is a monthly retainer based on scope (traffic volume, number of tests, complexity) starting at €4,500. The retainer is month-to-month with no lock-in. We strongly advise planning for at least 6 months to allow for meaningful testing. This includes strategy, research, design, development, testing tools, and reporting.

All backed by our performance guarantee. Our service pays for itself within 90 days through extra profit, if not, it's refunded.

We offer a money-back guarantee: Our service pays for itself within 90 days through extra profit. If it doesn't, it's refunded.

"Pays for itself" means that the 12-month projected profit from your validated winning tests must be higher than the total fee you paid us during that same 90-day period. If not, we refund you in full.

How we calculate it:

• We only count winning tests launched during the first 90 days.
• Each win is assigned a 12-month projected revenue based on its statistically significant monthly uplift.

Projected profit is calculated as: 12-month projected revenue × your storewide contribution margin.

We add the projected profit from all wins and compare that total to the fee you paid during the first 90 days.

If the projected profit is lower than your fee, we refund you in full.

Read more about how we project revenue under the FAQ question: "What metrics do you track in a CRO project?".

Most clients see their first winning test within 30-60 days. Each test typically runs 2-4 weeks depending on your traffic volume. The real compounding impact shows up after 90 days when multiple wins stack together. Expect smaller immediate gains, and long-term big gains.

Our agency is newly started (November 2025), so unfortunately we don't have this data yet. Our aim is to retain clients for multiple years. Results begin to compound after 6-12 months. We encourage all brands considering A/B testing to plan for at least 12-months, though not required.

We focus on ARPU because it shows how much revenue each visitor produces.

We also track conversion rate, average order value, scroll depth, page abandonment, and how people move through your funnel. These metrics show what is working and what prevents users from buying.

ROI is calculated from the monthly projected revenue increase each winning test produces once it is live in your Shopify store. That monthly uplift becomes the base for a 12-month projection, which we reduce by 20 percent each quarter to account for natural market shifts.

Example: a test that adds €10,000 in monthly projected revenue is worth €30,000 in the first 3 months, then €24,000, then €19,200, then €15,360. Total 12-month value: €88,560. We divide this by your programme cost to show your ROI in a simple, transparent way.

We specialize exclusively in Shopify CRO. We focus purely on A/B testing and experimentation with no other services or fluff. In-house teams lack the full suite of tools, research methods, and statistical expertise needed to run effective programs consistently. They're also ridiculously expensive... Other agencies spread their attention across multiple platforms and services. We have one focus, proven results, and a performance guarantee backing our work: the retainer pays for itself within 90 days, or it is refunded.