New product page template
What changed
Rating above the name
Stars and a sold count above the title.
Details folded into accordions
Details and shipping open on tap.
Reviews moved up
Quotes now sit under the guarantees.
Results
RPV uplift+6.4%
Conversion-rate uplift+5.2%
Average order value+1.1%
Duration59 days
Bars: control vs. variant, indexed. Data from Intelligems.
About the test
Hypothesis
A product page stripped of irrelevant content and condensed converts better than the existing template.
Learned
The new template returned +6.4% revenue per visitor and +5.2% conversion rate — a clear enough result to roll out without much debate.
