Improved gift-packaging upsell
What changed
Toggle instead of a radio button
One tap adds the gift box, tagged “Make It A Gift”.
Occasions as chips
Visibly show variants
Results
RPV uplift+15.4%
Conversion-rate uplift+14.3%
Average order value±0%
Duration58 days
Bars: control vs. variant, indexed. Data from Intelligems.
About the test
Hypothesis
A clearer, rebuilt gift-packaging upsell on the product page lifts revenue per visitor.
Learned
The rebuilt module returned +15.4% revenue per visitor and +14.3% conversion rate: the largest uplift of the collaboration, and the one result here strong enough to take to the bank. It was rolled out.
