Continuous-scroll product gallery
What changed
Continuous-scroll gallery
The next photo peeks in from the side.
Name and price higher up
A shorter gallery lifts name and price.
Results
Revenue per user+4.65%
Conversion-rate uplift+3.6%
Average order value±0%
Duration32 days
Bars: control vs. variant, indexed. Data from Intelligems.
About the test
Hypothesis
A continuous-scroll gallery, a breadcrumb at the foot of the page and a clearer size guide make the product page easier to read and lift revenue per user.
Learned
The new product page returned +4.65% revenue per user and +3.6% conversion rate over 32 days. The sample wasn't large enough to call it conclusive, but the page earns more per visitor and reads more clearly, so it was rolled out.
