Terms & Conditions

Last updated: November 17, 2025

1. Acceptance of Terms

By using Hagmer or engaging our A/B testing and CRO services, you confirm that you have read, understood, and agree to these Terms and Conditions and our Privacy Policy. These Terms apply to all users, visitors, and clients interacting with Hagmer in any way.

2. Use of Services

To ensure our services operate fairly and legally, you agree to the following conditions:

Eligibility: Hagmer is intended for business users. You must be at least 18 years old to use our services.

Access & Cooperation: Some services may require you to provide access to tools such as Shopify, GA4, Meta Ads, or other analytics platforms. You are responsible for ensuring we have accurate access where needed for service delivery.

Prohibited Activities: You agree not to:

  • Use Hagmer for unlawful or fraudulent purposes.
  • Attempt to gain unauthorized access to our systems or client systems.
  • Upload or transmit harmful code or files.
  • Interfere with or disrupt our services or infrastructure.

3. Client Content & Data Access

To deliver CRO and testing services, you may provide or grant access to data, materials, or platforms ("Client Content").

Ownership: You retain full ownership of all Client Content. Granting us access provides Hagmer a non-exclusive license to use that content solely for delivering our services.

Responsibility: You are responsible for ensuring your Client Content complies with applicable laws and rights. Hagmer may revoke access or decline work if content violates these Terms or legal requirements.

4. Intellectual Property

Our Materials: All content produced by Hagmer—including frameworks, documents, reports, designs, experiment structures, and proprietary methods—is owned by Hagmer or its licensors.

Usage Restrictions: You may not copy, distribute, or create derivative works from Hagmer intellectual property without written permission. This includes reverse engineering our tools, systems, or internal documentation.

Deliverables given to you can be used for your internal business purposes but may not be resold, republished, or redistributed.

5. Termination

Hagmer may suspend or terminate service access at any time if you violate these Terms, misuse systems, or engage in harmful or unlawful activity.

Upon termination, all rights and licenses granted to you end immediately. You remain responsible for outstanding payments for completed work.

6. Disclaimers

To clarify the limits of our responsibilities:

No Warranty: Hagmer is provided "as is" and "as available." We do not guarantee uninterrupted service, specific results, or error-free performance. Experiment results and performance outcomes vary by client and cannot be guaranteed.

Accuracy: While we strive for high-quality work, we do not guarantee the accuracy, completeness, or suitability of information provided in reports, recommendations, or analyses.

7. Limitation of Liability

To the fullest extent permitted by law, Hagmer and its employees, directors, or partners are not liable for indirect, incidental, consequential, or punitive damages, including loss of revenue, profits, data, or business opportunities.

Our total liability is limited to the amount paid for the services in the 30 days prior to the event giving rise to the claim.

8. Changes to Terms

We may update these Terms from time to time. Updated terms will be posted on this page with a revised date. Continued use of Hagmer after changes indicates acceptance of the updated Terms.

9. Governing Law

These Terms are governed by the laws of Denmark. Any disputes shall be resolved under Danish jurisdiction.

10. Contact Us

If you have questions about these Terms and Conditions, contact us at:

Hagmer ApS
Email: jeppe@hagmer.com
Address: Aebeloegade 26 1.4, 8000 Aarhus C, Denmark
CVR: 44948699

By using Hagmer, you agree to these Terms and Conditions.