Experiment #020
Shipped

New navigation menu

Control
Variant

What changed

  1. Main links up top

    Shop All and Bestsellers lead the menu.

  2. Bestsellers as photo chips

    Most-wanted products with a thumbnail.

  3. Service links in plain view

    FAQ, contact and returns, no submenu.

  4. Side drawer on desktop

    The menu slides in, no dropdown.

About the test

Hypothesis

The theme's default navigation looks like the theme, not like the brand; a custom menu should carry the brand and make the catalogue easier to reach.

Learned

Shipped without a test: a store app breaks the design in draft themes, so a clean A/B test wasn't possible.

Control
Control: New menu, mobile
Variant
Variant: New menu, mobile
Control
Control: New menu, desktop
Variant
Variant: New menu, desktop